B-SELFIE Eye

Eyezone care

Winner of the 2017 Estheti-Award
for innovation in professional aesthetics

 

«The first wrinkle-removing self beauty filler which can be applied as a band-aid and can infiltrate hyaluronic acid into the dermis under the simple pressure of a finger, painlessly and without bleeding. The wrinkle-removing effect is visibile after only two hours of application».

Therapeutic difficulties: critical issues

  • thin tissue
  • area with peculiar physiological characteristics
    • area subjected to mimic movements
    • tissue varies strongly from the medial area to the side area
    • tear trough is an impervious area

The risks of a traditional filler

  • tear trough granulomas
  • hematomas
  • high risk of iper-correction
  • long-term trough defects
  • shows during mimical movements and in particular conditions

The advantages of B-SELFIE Eye

  • easy to apply
  • the shape adapts to the whole periorbital area (side and lower)
  • the microneedles’ length can reach the dermo-epidermal junction
  • EGF presence ensure a long-term tissue treatment
  • quick effect and controlled duration

Before and after

before

After two hours of treatment

before

after two hours of treatment

before

after two hours of treatment

Target and marketing levers

Target: 30 to 65 year-olds

«Tomorrow I have a meeting at work and I have to look great.»
«I’ve had a sudden invitation and my eyezone is a mess
«My tan is great, but the eyezone skin is very dry and some wrinkles have surfaed
«I’m very stressed-out lately and, looking at my eyezone… you can tell!.»